You know, sometimes, things just don't quite click, right? When you're building something, anything really, it's pretty easy to get caught up in your own ideas, your own space. But there's this really important idea, you see, that comes from someone who knows a lot about starting new things, Steve Blank. He talked about something he called "get out of the building," or "goob" for short. It's basically about making sure you actually talk to the people who will use what you're making.
This whole idea, "goob," is about stepping outside your comfort zone, really. It means getting to know your future customers, the folks you hope to serve, in their own natural settings. You might think, "Why bother? I know what people want." But, as a matter of fact, it's almost always a surprise how much you learn when you actually sit down and listen to what people are experiencing, what they need, and what makes them tick. You pick up on little things, you know, that you would never have thought of just sitting at your desk.
So, when we talk about "goob hurt face," it's not about anyone actually getting physically injured. It's more like a way of saying, "things went wrong because we didn't listen." It's the consequence, you know, of staying inside your own head or your office, and not truly connecting with the real people who are supposed to benefit from your work. It's about avoiding that moment when you realize you've built something that nobody really wants or needs, which can feel a bit like a disappointment, a real setback for your efforts.
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Table of Contents
- Steve Blank and the Origin of Goob
- Why Do We Sometimes Goob Hurt Face?
- What is Lean UX and How Does It Stop Goob Hurt Face?
- How Does Customer Research Prevent Goob Hurt Face?
- The Value Proposition Canvas- A Tool to Avoid Goob Hurt Face
- Creating Mobile Experiences Without Goob Hurt Face
- Exploring Social Augmented Reality and Preventing Goob Hurt Face
- A Final Thought on Avoiding Goob Hurt Face
Steve Blank and the Origin of Goob
Steve Blank, a person who has spent a good deal of time helping new businesses get off the ground, is the one who came up with this phrase, "get out of the building." He's been a very important voice in what people call the "lean startup" way of doing things. Basically, this approach is all about trying out ideas quickly, learning from what happens, and then changing things based on what you find out. It’s a pretty smart way to go about building something new, you know, rather than spending a lot of time and money on
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